Features of UK Mortgage Print Advertisement

Getting a Mortgage has been described as one of the greatest financial decision a consumer will make in their lifetime and it is expected that the customer has considered various options before making that choice, This study looks at the creative design and strategies adopted by three banks to reach out to customers through their print advertisements. Six features including the prominent position of rates and contact details, the choice of colour and recognition to include were observed. It is however expected that customers will take note of this features and seek professional advice before making their choices