FEATURES - Segmenting Global Markets: Look Before You Leap - Before implementing a global market segmentation strategy, it's critical to understand both local and global issues.
Year of publication: |
2001
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Authors: | Kumar, V. ; Nagpal, Anish |
Published in: |
Marketing research : a magazine of management and applications. - Chicago, Ill : American Marketing Assoc, ISSN 1040-8460, ZDB-ID 10227647. - Vol. 13.2001, 1, p. 8-13
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Saved in:
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