Feedback fears for the “Me, Me, Me” generation

Purpose Demographic data indicate that the millennial generation is entering the workforce and will become an increasingly significant component of the workforce in the near future. The Millennial generation appears to have significant differences in values, attitudes and expectations regarding work than prior generations. The paper seeks to draw attention to one specific area of management practice - delivering negative feedback - and explore how the knowledge may be changing as a new generation of workers enter the workplace. Design/methodology/approach The literature on the millennial generation was reviewed and research undertaken on giving negative feedback to identify issues that are significant with respect to the manner in which managers give negative information to this new generation of workers. Findings To be effective, negative feedback to millennials needs to be consistent and ongoing. The feedback must be perceived by millennials as benefiting them now or in the future. Managers must be assertive enough to make sure the employee understands the concerns, but sensitive to the fact that many millennials have difficulty accepting such feedback. Originality/value To date, there has been little attempt by management researchers to address the organizational implications of the generational shift that is occurring.