Feedback information and consumer motivation
Year of publication: |
2011
|
---|---|
Authors: | Sobh, Rana ; Martin, Brett A.S. |
Published in: |
European Journal of Marketing. - Emerald Group Publishing Limited, ISSN 1758-7123, ZDB-ID 2002936-6. - Vol. 45.2011, 6, p. 963-986
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Feedback | Consumer marketing | Motivation (psychology) | Affirmative action |
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