Feeling disconnected from others : the effects of ambient darkness on hedonic choice
Year of publication: |
March 2018
|
---|---|
Authors: | Huang, Xun Irene ; Dong, Ping ; Labroo, Aparna A. |
Published in: |
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy. - Amsterdam : Elsevier, ISSN 0167-8116, ZDB-ID 622691-7. - Vol. 35.2018, 1, p. 144-153
|
Subject: | Ambient lighting | Environmental influence | Authenticity | Hedonic choice | Hedonischer Preisindex | Hedonic price index | Konsumentenverhalten | Consumer behaviour |
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