Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Year of publication: |
2022
|
---|---|
Authors: | Japutra, Arnold ; Septianto, Felix ; Can, Ali Selcuk |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 69.2022, p. 1-11
|
Subject: | Emotions | Gratitude | Happiness | Self-made products | Effort | Emotion | Zufriedenheit | Satisfaction | Niederlande | Netherlands | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour |
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