Feeling Love and Doing More for Distant Others : Specific Positive Emotions Differentially Affect Prosocial Consumption
Year of publication: |
2015
|
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Authors: | Cavanaugh, Lisa A. |
Other Persons: | Bettman, James R. (contributor) ; Luce, Mary Frances (contributor) |
Publisher: |
[2015]: [S.l.] : SSRN |
Subject: | Emotion | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Soziales Verhalten | Social behaviour |
Extent: | 1 Online-Ressource (55 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Marketing Research, Forthcoming Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments September 1, 2014 erstellt |
Classification: | C91 - Laboratory, Individual Behavior ; M3 - Marketing and Advertising ; M14 - Corporate Culture; Social Responsibility ; M31 - Marketing ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
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