Feldexperimente als Innovationstest : die Pilotprojekte zu neuen Medien
Year of publication: |
1997
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Authors: | Witte, Eberhard |
Published in: |
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF. - Wiesbaden : Springer Gabler, ISSN 0341-2687, ZDB-ID 1086398-9. - Vol. 49.1997, 5, p. 419-436
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Subject: | Experiment | Innovation | Marktforschung | Market research | Multimedia | Theorie | Theory |
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