Felt betrayed or resisted? The impact of pre‐crisis corporate social responsibility reputation on post‐crisis consumer reactions and retaliatory behavioral intentions
Year of publication: |
2020
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Authors: | Kang, Jiyun ; Slaten, Tiffani ; Choi, Woo Jin |
Published in: |
Corporate Social Responsibility and Environmental Management. - Wiley, ISSN 1535-3966, ZDB-ID 2083715-X. - Vol. 28.2020, 1 (02.11.), p. 511-524
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Publisher: |
Wiley |
Saved in:
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