Female consumer entrepreneurship in Asia : capabilities for micro-entrepreneurial success and the role of coaching and training
Year of publication: |
2024
|
---|---|
Authors: | Darwina Arshad ; Hogdkinson, Ian R. ; Hughes, Paul ; Munirah Khamarudin ; Muhammad Zulqarnain Arshad ; Adibah Bari |
Published in: |
Journal of entrepreneurship in emerging economies. - Bingley [u.a.] : Emerald, ISSN 2053-4612, ZDB-ID 2763496-6. - Vol. 16.2024, 1, p. 188-208
|
Subject: | Female consumer entrepreneurs | Consumer entrepreneurship | Female micro-entrepreneurs | Direct selling model | Sales agents | Sales performance | Entrepreneurship | Entrepreneurship approach | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Weibliche Führungskräfte | Women managers | Unternehmer | Entrepreneurs | Verkaufspersonal | Salespeople |
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