Female consumers : decision-making in brand-driven retail
Year of publication: |
2010
|
---|---|
Authors: | Granot, Elad ; Greene, Henry ; Brashear-Alejandro, Thomas |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 63.2010, 8, p. 801-808
|
Subject: | Zielgruppe | Target group | Frauen | Women | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Entscheidung | Decision |
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