FEMALE IMMIGRANT ENTREPRENEURSHIP: A DEVELOPING SECTOR IN JAPAN'S ENTREPRENEURIAL ECONOMY

The role of women in Japan was traditionally restricted to housekeeping and childrearing. Over the years, changes in Japanese lifestyle and attitudes have created new grounds for women to venture into small businesses. Although this new personality aspect of women has been accepted, by and large, in larger cities of Japan, it is yet to be accepted in rural areas. Given this background, it becomes even more challenging for a foreigner — an immigrant woman entrepreneur — to set up shop and conduct business in Japan. This study looks at the status of female immigrant entrepreneurs in Japan. Through a qualitative study, it explores the experiences and challenges female entrepreneurs must face before they achieve stability in their businesses. It highlights and draws attention to areas where changes in governance structure and social acceptance can be made so a more positive environment can be built up and the relationship between Japan and the immigrant entrepreneurs can be strengthened.