Female spectators as customers at National Football League games
Year of publication: |
2016
|
---|---|
Authors: | Harrison, C. Keith ; Bukstein, Scott ; McPherson Botts, Ginny ; Lawrence, Suzanne Malia |
Published in: |
International Journal of Sports Marketing and Sponsorship. - Emerald Group Publishing Limited, ISSN 2515-7841, ZDB-ID 2238604-X. - Vol. 17.2016, 2, p. 172-200
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Customer service | Perception | Sports events | Consumer behaviour | Female spectators | National Football League games |
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