Feminist brands : what are they, and what's the matter with them?
Cele C. Otnes and Eileen M. Fischer
| Year of publication: |
2022
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|---|---|
| Authors: | Otnes, Cele ; Fischer, Eileen M. |
| Published in: |
The Routledge companion to marketing and feminism. - London : Routledge Taylor & Francis Group, ISBN 978-1-032-18756-3. - 2022, p. 75-89
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| Subject: | Marketing | Markenführung | Brand management | Gender Economics | Gender economics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4324/9781003042587-8 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014474315