Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Minjung Park, Jayoung Koo and Do Yuon Kim
| Year of publication: |
2023
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| Authors: | Park, Minjung ; Koo, Jayoung ; Kim, Do Yuon |
| Published in: |
Journal of global fashion marketing : JGfM. - [Abingdon, Oxon] : Routledge, Taylor & Francis, ISSN 2325-4483, ZDB-ID 2669285-5. - Vol. 14.2023, 3, p. 243-262
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| Subject: | advertising | attitude toward luxury brands | femvertising | Luxury brand | women empowerment | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Werbung | Advertising | Markenartikel | Brand | Werbewirkung | Advertising effects | Frauen | Women | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/20932685.2023.2176902 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014291543