Festival tourism and the entertainment age: interdisciplinary thought on an international travel phenomenon

Purpose – The purpose of this paper is to define the success and growth of the modern festival tourism industry as a manifestation of the Entertainment Age, coupled with the repercussions of increasing globalization on global tourism markets. This definition highlights the interdisciplinary fissure between tourism and other social sciences. Additionally, the paper aims to address how modern festivals become successful by matching the proclivities of Entertainment Age consumers. Design/methodology/approach – Redefining festival tourism as a manifestation of a social trend is achieved by reviewing pertinent literature in several academic disciplines and by examining current examples. This approach is meant to inspire further discussion of the trend and provides a solid basis for future research. Findings – This discussion is important in that it demonstrates the socio‐philosophical impacts of the Entertainment Age on the tourism industry. It stages festival tourism as a viable mechanism for increased tourism and revenue. Examining the festival tourism industry within an Entertainment Age context may enhance the ability of the industry to capitalize on these social trends and philosophical changes. Originality/value – This paper brings together several disparate concepts in an attempt to enhance the understanding of a current tourism trend, answering the overarching question of why the rise in festival tourism is occurring.