Field guide to case study research in business-to-business marketing and purchasing
Year of publication: |
2014
|
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Other Persons: | Woodside, Arch G. (ed.) ; Pattinson, Hugh (ed.) ; Marshall, Roger (ed.) |
Publisher: |
Bingley, U.K. : Emerald |
Subject: | Wissenschaftliche Methode | Scientific method | Empirische Methode | Empirical method | B-to-B-Marketing | Business-to-business marketing | Wettbewerbsvorteil | Competitive advantage |
Extent: | 1 online resource (xvi, 288 p.) |
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Series: | Advances in business marketing and purchasing. - Bingley : Emerald, ISSN 1875-810X, ZDB-ID 2401651-2. - Vol. v. 21 |
Type of publication: | Book / Working Paper |
Language: | English |
ISBN: | 978-1-78441-079-7 ; 978-1-78441-080-3 |
Other identifiers: | 10.1108/S1069-0964201421 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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