A field study comparing online and offline data collection methods for identifying product attribute preferences using conjoint analysis
Year of publication: |
2005
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Authors: | Sethuraman, Raj ; Kerin, Roger A. ; Cron, William L. |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 1897731. - Vol. 58.2005, 5, p. 602-610
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