Fieldwork and data collection in qualitative marketing research
Year of publication: |
2005
|
---|---|
Authors: | Alam, Ian |
Published in: |
Qualitative Market Research: An International Journal. - Emerald Group Publishing Limited, ISSN 1758-7646, ZDB-ID 2012932-4. - Vol. 8.2005, 1, p. 97-112
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Interviews | Product development | Data handling |
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