Fill up your senses : a theory of self-worth restoration through high-intensity sensory consumption
Year of publication: |
December 2017
|
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Authors: | Batra, Rishtee K. ; Ghoshal, Tanuka |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 44.2017, 4, p. 916-938
|
Subject: | high-intensity sensory consumption | compensatory consumption | distraction | arousal | self-threat | self-worth | Konsumentenverhalten | Consumer behaviour | Privater Konsum | Private consumption | Persönlichkeitspsychologie | Personality psychology |
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