Film Critics: Influencers or Predictors?
Year of publication: |
1997
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---|---|
Authors: | Eliashberg, Jehoshua ; Shugan, Steven M. |
Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 61.1997, 2, p. 68-78
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Saved in:
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