Film marketing

Finola Kerrigan

Introduction -- The origins and development of the film industry -- Market research in the film industry -- The film marketing mix -- Bringing the consumer in -- Traditional film marketing materials -- Consumer selection of films -- Critical reception -- Distribution -- Marketing through film -- Conclusions.

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Year of publication:	2017 ; Second edition.
Authors:	Kerrigan, Finola
Publisher:	Milton Park, Abingdon, Oxon : Routledge,
Subject:	Marketing \| Welt \| World \| Filmwirtschaft \| Film industry

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Extent:	1 online resource
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-79528-7 ; 978-1-317-74703-1 ; 978-1-138-01335-3 ; 978-1-138-01336-0
Other identifiers:	10.4324/9781315795287 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10013181536