Film or Film Brand? UK Consumers’ Engagement with Films as Brands
| Year of publication: |
2020
|
|---|---|
| Authors: | Kohli, Gurdeep Singh ; Yen, Dorothy ; Alwi, Sharifah ; Gupta, Suraksha |
| Published in: |
British Journal of Management. - Wiley, ISSN 1467-8551, ZDB-ID 2025938-4. - Vol. 32.2020, 2 (04.04.), p. 369-398
|
| Publisher: |
Wiley |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Other identifiers: | 10.1111/1467-8551.12401 [DOI] |
| Source: | Other ZBW resources |
Persistent link: https://www.econbiz.de/10012280410