Films that Work : Industrial Film and the Productivity of Media

Contents -- Introduction -- I Navigating the Archive -- Archives and Archaeologies -- Record, Rhetoric, Rationalization -- Vernacular Archiving -- II Visuality and Efficiency -- Early Industrial Moving Pictures in Germany -- Layers of Cheese -- Images of Efficiency -- "What Hollywood Is to America, the Corporate Film Is to Switzerland" -- Poussières -- Thermodynamic Kitsch -- III Films and Factories -- Touring as a Cultural Technique -- Corporate Films of IndustrialWork -- Filming Work on Behalf of the Automobile Firm -- Eccentricity, Education and the Evolution of Corporate Speech -- Centron, an Industrial/Educational Film Studio, 1947-1981 -- Films from Beyond the Well -- IV See, Learn, Control -- The Personnel Is Political -- Behaviorism, Animation, and Effective Cinema -- Technologies of Organizational Learning -- The Central Film Library of Vocational Education -- "Reality Is There, but It's Manipulated" -- V Urbanity, Industry, Film -- Modernism, Industry, Film -- A Modern Medium for a Modern Message -- Harbor, Architecture, Film -- Industrial Films -- The Desiderata of Business-Film Research1 -- Contributors -- Index of Names -- Index of Film Titles -- Index of Subjects.