Financial and non-financial factors for the success of hybrid offerings : evidence from multinational enterprises in an emerging market
Year of publication: |
2024
|
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Authors: | Leonidou, Erasmia ; Battisti, Enrico ; Ahmad, Muhammad Ishfaq ; Campo, Raffaele |
Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 41.2024, 3/4, p. 827-846
|
Subject: | Financial factors | Hybrid offerings | Non-financial factors | Pakistan MNEs | Servitization | Multinationales Unternehmen | Transnational corporation | Pakistan | Schwellenländer | Emerging economies | Erfolgsfaktor | Success factor |
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