Financial Institutions Make the Move Towards a Sales Orientation

Savings institutions are progressively improving their sales orientation and provide some encouragement that such institutions are making stronger commitments towards being competitive in the new deregulated environment. The findings of a questionnaire‐based study conducted by FIMA and Hubbard and Associates within America also indicate that savings institutions' managements still have much to learn.

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Year of publication:	1985
Published in:	International Journal of Bank Marketing. - MCB UP Ltd, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 3.1985, 2, p. 3-24
Publisher:	MCB UP Ltd
Subject:	Bank Marketing \| Savings Banks \| USA

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Type of publication:	Article
Type of publication (narrower categories):	review-article
Language:	English
Other identifiers:	10.1108/eb010751 [DOI]
Source:	Other ZBW resources

Persistent link: https://www.econbiz.de/10014760378