Financial literacy of consumers in CEE markets
Year of publication: |
2011
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Authors: | Smyczek, Sławomir |
Published in: |
Proceedings of the 19th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe : December 1-3, 2011. - Vienna : Univ. of Economics and Business, Inst. for Export Management, ISBN 978-3-9503290-0-1. - 2011, p. 433-446
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Subject: | Finanzwissen | Financial literacy | Konsumentenverhalten | Consumer behaviour | Osteuropa | Eastern Europe |
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