The financial performance implications of differential marketing strategies : exploring farms that pursue local markets as a core competitive advantage
Year of publication: |
2018
|
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Authors: | Bauman, Allison ; McFadden, Dawn Thilmany ; Turvey, Calum Greig |
Published in: |
Agricultural and resource economics review : ARER. - Cambridge : Cambridge University Press, ISSN 2372-2614, ZDB-ID 2124969-6. - Vol. 47.2018, 3, p. 477-504
|
Subject: | agricultural finance | local food | return on assets | Marketingmanagement | Marketing management | Agrarkredit | Agricultural credit | Wettbewerbsvorteil | Competitive advantage | Unternehmenserfolg | Firm performance |
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