Financial resources and corporate reputation : toward common management principles for managing corporate reputation
Year of publication: |
2010
|
---|---|
Authors: | Siano, Alfonso ; Kitchen, Philip J. ; Confetto, Maria Giovanna |
Published in: |
Corporate communications : an international journal. - Bingley : Emerald Publishing Limited, ISSN 1356-3289, ZDB-ID 1334346-4. - Vol. 15.2010, 1, p. 68-82
|
Subject: | Firmenimage | Corporate reputation | Betriebliche Finanzwirtschaft | Managerial finance | Unternehmenskultur | Corporate culture | Theorie | Theory |
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