Financial risk proneness explains the "sex sells" hypothesis in relation to luxury brands
by Heribert Gierl, Boris Bartikowski and Fernando Fastoso
| Year of publication: |
2022
|
|---|---|
| Authors: | Gierl, Heribert ; Bartikowski, Boris ; Fastoso, Fernando |
| Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 44.2022, 3, p. 60-76
|
| Subject: | Luxury Goods | Erotic Advertising | Financial Risk Perceptions | Gender Effects | Luxusgüter | Luxury goods | Geschlecht | Gender | Wahrnehmung | Perception | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013392050