Financial services marketing
Tina Harrison
| Year of publication: |
2000
|
|---|---|
| Authors: | Harrison, Tina |
| Publisher: |
Harlow : Pearson Education |
| Subject: | Financial services industry | Marketing | Bank marketing | Information technology | Bank | Finanzdienstleistung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIX, 332 S. graph. Darst. 25 cm. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-273-63297-3 |
| Classification: | Marketing ; Banken, Versicherungen |
| Source: |
Persistent link: https://www.econbiz.de/10004731698