FINANCIAL STATEMENTS – BASIS FOR ASSESSING THE FINANCIAL PERFORMANCE FROM THE INVESTORS’ PERSPECTIVE, BY MEANS OF PROSPECTIVELY ORIENTED INDICATORS

The items of information within the financial statements are presented with a general purpose, in order to satisfy the needs of all categories of users but, in this paper, we decided that, starting from the financial statements, we could approach the issue of assessing the financial performance only from the single perspective of the investors, also taking into account the market value of the company. The market value of a company represents the sum of the market values of the two components in the capital’s structure: shareholders’ equity and liabilities. It is considered that it is only in the case of shareholders’ equity that the market value differs from the accounting value, but this is not the case with liabilities, so the “market value added” will be researched only by taking account of shareholders’ equity.