Finanzielle Bewertung von Marken : ein praxisorientierter Leitfaden
Henrik Sattler
| Year of publication: |
2014
|
|---|---|
| Authors: | Sattler, Henrik |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Markenwert | Brand equity | Bewertung | Evaluation | Marke |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | IX, 41 S. Ill., graph. Darst. 21.0 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 978-3-658-08800-2 ; 3-658-08800-1 ; 978-3-658-08801-9 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010504849