Finding a niche in digital plenitude : sport media strategies of smaller European football leagues
Year of publication: |
2024
|
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Authors: | Tickell, Samuel ; Sobral, Vitor ; Meier, Henk Erik |
Published in: |
European Sport management quarterly : ESMQ. - London : Taylor & Francis, ISSN 1746-031X, ZDB-ID 2199044-X. - Vol. 24.2024, 4, p. 876-897
|
Subject: | broadcasting | digital plenitude | digitization | football | Media sport | Fußball | Football | Profisport | Professional sports | Europa | Europe | Digitalisierung | Digitization | Sportmarketing | Sports marketing | Sportökonomik | Sports economics | Online-Marketing | Internet marketing | Sport | Sports | Sportveranstaltung | Sport event | Digitale Medien | Digital media | Sportorganisation | Sport organization |
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