Finding Choice Alternatives in Memory: Probability Models of Brand Name Recall
Year of publication: |
1994
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Authors: | Wesley Hutchinson, J. ; Raman, Kalyan ; Mantrala, Murali K. |
Published in: |
Journal of marketing research : JMR. - Chicago, Ill : Assoc, ISSN 0022-2437, ZDB-ID 2183195. - Vol. 31.1994, 4, p. 441-461
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