Finding competitive keywords from query logs to enhance search engine advertising
Dandan Qiao, Jin Zhang, Qiang Wei, Guoqing Chen
| Year of publication: |
June 2017
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|---|---|
| Authors: | Qiao, Dandan ; Zhang, Jin ; Wei, Qiang ; Chen, Guoqing |
| Published in: |
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group. - Amsterdam : Elsevier, ISSN 0378-7206, ZDB-ID 432134-0. - Vol. 54.2017, 4, p. 531-543
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| Subject: | Competitive advertising | Keywords suggestion | Topic modeling | Factor graph model | Search engine advertising | Query logs | Suchmaschine | Search engine | Online-Marketing | Internet marketing | Werbung | Advertising | Werbewirkung | Advertising effects |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.im.2016.11.003 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011719982