Finding sources of brand value : developing a stakeholder model of brand equity
Richard Jones
| Year of publication: |
[2017]
|
|---|---|
| Authors: | Jones, Richard |
| Published in: |
Advances in corporate branding. - London : Palgrave Macmillan, ISBN 978-1-352-00007-8. - 2017, p. 119-147
|
| Subject: | Markenwert | Brand equity |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011584999