Finding the keys to creativity in ad agencies : using climate, dispersion, and size to examine award performance
Willem Verbeke, Philip Hans Franses, Arthur le Blanc, and Nienke van Ruiten
| Year of publication: |
2008
|
|---|---|
| Authors: | Verbeke, Willem J. M. I. ; Franses, Philip Hans ; Blanc, Arthur le ; Ruiten, Nienke van |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 37.2008, 4, p. 121-130
|
| Subject: | Werbewirtschaft | Advertising industry | Kreativität | Creativity | Preisverleihung | Award | Erfolgsfaktor | Success factor | Niederlande | Netherlands |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003808357