Finding the path(s) towards profitable e-commerce

Jacques Bughin

Relying on a unique and arguably representative sample of transaction e-commerce companies, this paper takes a closer look at whether and how companies could be profitable on-line. This analysis clearly demonstrates that a non-trivial set of winners are emerging, which combine both strong operational excellence as well as fine-tuned to about 3 generic strategic postures.

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Year of publication:	2003
Authors:	Bughin, Jacques
Publisher:	Frankfurt a. M. : Deutsche Bank Research
Subject:	E-tailing \| Strategic Clusters \| Post entry performance \| Electronic Commerce \| E-commerce \| Online-Handel \| Online retailing \| Rentabilität \| Profitability \| Schätzung \| Estimation \| Welt \| World

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Extent:	Online-Ressource (22 S.)
Series:	Research notes / Deutsche Bank Research : working paper series. - Frankfurt, M. : DB Research, ISSN 1610-1499, ZDB-ID 2147997-5. - Vol. 7
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Graue Literatur ; Non-commercial literature ; Arbeitspapier ; Working Paper
Language:	English
Notes:	Systemvoraussetzungen: Acrobat Reader
Other identifiers:	hdl:10419/40255 [Handle]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10010503704