Finding the redemption sweet spot: debunking the top ten myths about couponing
Year of publication: |
2008
|
---|---|
Authors: | Meyers, Peter ; Litt, Steve |
Published in: |
Journal of Consumer Marketing. - Emerald Group Publishing Limited, ISSN 2052-1200, ZDB-ID 2032361-X. - Vol. 25.2008, 1, p. 57-59
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Coupons | Marketing | Direct marketing | Consumer goods |
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