Finite Brand Loyalty and Equilibrium Price Promotions
Year of publication: |
[2008]
|
---|---|
Authors: | Jing, Bing |
Other Persons: | Wen, Zhong (contributor) |
Publisher: |
[2008]: [S.l.] : SSRN |
Subject: | Markenartikel | Brand | Preismanagement | Pricing strategy | Theorie | Theory | Markentreue | Brand loyalty | Verkaufsförderung | Sales promotion |
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