Firm Efficiency, Advertising and Profitability : Theory and Evidence
Year of publication: |
2017
|
---|---|
Authors: | Chen, Jihui |
Other Persons: | Waters, George (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Theorie | Theory | Werbung | Advertising | Rentabilität | Profitability | Effizienz | Efficiency | Schätzung | Estimation | Großbritannien | United Kingdom |
Extent: | 1 Online-Ressource (28 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments February 9, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.3033261 [DOI] |
Classification: | D21 - Firm Behavior ; d22 ; M37 - Advertising |
Source: | ECONIS - Online Catalogue of the ZBW |
-
Firm Efficiency, Advertising and Profitability : Theory and Evidence
Waters, George, (2017)
-
The economics of Internet media
Peitz, Martin, (2014)
-
Chapter 10. The Economics of Internet Media
Peitz, Martin, (2015)
- More ...
-
Firm efficiency, advertising and profitability : theory and evidence
Chen, Jihui, (2017)
-
Firm Efficiency, Advertising and Profitability : Theory and Evidence
Waters, George, (2017)
-
Dangers of commitment under rational expectations
Waters, George, (2011)
- More ...