Firm Experience and International Trade Fairs
| Year of publication: |
2001
|
|---|---|
| Authors: | Seringhaus, F.H.Rolf ; Rosson, Philip J. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 6459717. - Vol. 17.2001, 7-8, p. 877-902
|