Firm Innovation and the Ratchet Effect Among Consumer Packaged Goods Firms
Year of publication: |
2012
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Authors: | Moorman, Christine ; Wies, Simone ; Mizik, Natalie ; Spencer, Fredrika J. |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 31.2012, 6, p. 934-951
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