Firm Size and Market Power in Carbonated Soft Drinks
Sutton (1998) offers us a simple way to model firm size distributions across differentiated products industries. We analyse the implications of this approach for company markups using a structural model for a specific industry. We incorporate the complexities of multi-product (brand) companies operating with different (strategic) configurations of product characteristics and stores to estimate brand markups, using Irish AC Nielsen retail data for Carbonated Soft Drinks. As a second step we estimate that market power does not increase in companies with higher market share, controlling for other factors. This challenges a traditional mind-set.
Year of publication: |
2003
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Authors: | Mariuzzo, Franco ; Walsh, Patrick Paul ; Whelan, Ciara |
Published in: |
Review of Industrial Organization. - Springer. - Vol. 23.2003, 3_4, p. 283-299
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Publisher: |
Springer |
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