Firm-sponsored satisfaction surveys : Positivity effects on customer purchase behavior? ; Report No. 04-121
Utpal M. Dholakia; Vicki G. Morwitz and Robert A. Westbrook
Year of publication: |
2005
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Authors: | Dholakia, Utpal M. ; Morwitz, Vicki G. ; Westbrook, Robert A. |
Published in: |
MSI reports : working paper series. - Cambridge, Mass, ISSN 1545-505X, ZDB-ID 21271744. - 2004, 4, p. 95-112
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