Firm strategies in the personal computer market : are established brands better off?
Year of publication: |
1995
|
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Authors: | Stavins, Joanna |
Published in: |
New England economic review. - Boston, Mass. : [Verlag nicht ermittelbar], ISSN 0028-4726, ZDB-ID 864041-5. - 1995, p. 13-24
|
Subject: | Markenartikel | Brand | Marketingmanagement | Marketing management | USA | United States | Personal Computer | Personal computer | 1976-1988 |
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