First- and second-order effects of consumers’ institutional logics on firm–consumer relationships: A cross-market comparative analysis
Year of publication: |
2011
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Authors: | Singh, Jagdip ; Lentz, Patrick ; Nijssen, Edwin J |
Published in: |
Journal of international business studies : JIBS ; a publication of the Academy of International Business and the Western Business School. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609x. - Vol. 42.2011, 2 (11.2.), p. 307-334
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