First come, first served : how market and non-market actions influence pioneer market share
Year of publication: |
2009
|
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Authors: | Usero, Belén ; Fernández Rodríguez, Zulima |
Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 62.2009, 11, p. 1139-1145
|
Subject: | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Innovation | Marktanteil | Market share | Telekommunikationssektor | Telecommunications industry | EU-Staaten | EU countries |
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