"First in first out" or "last in first out" : presentation of information order on evaluation of utilitarian products
Year of publication: |
May 2017
|
---|---|
Authors: | Liu, Matthew Tingchi ; Phau, Ian ; Teah, Min |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 36.2017, p. 148-155
|
Subject: | Information order effect | Assimilation effect | Contrast effect | Utilitarian product | Product evaluation |
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